Baker Criticizes UK Business Climate, Finds Operations Easier Abroad
Bread Ahead founder Matthew Jones cites 'doom and gloom' and penalties for success under Labour, while market and bakery negotiate lease.
Matthew Jones, founder of the successful bakery Bread Ahead, has voiced frustration with the business environment in Britain, describing it as "doom and gloom" and stating that it is easier to operate his business abroad. Jones claimed that his bakery had been initially told to leave London's Borough Market due to its rapid expansion.
Bread Ahead, which has been a vendor at Borough Market since 2013, offers products such as doughnuts, sourdough, and pastries. Last month, during the lease renewal process, Jones alleged that market officials informed him the bakery was "too successful" and that opening new chains abroad conflicted with market policy. He also cited the market's stated lack of space for a stall that attracts a large number of customers as a reason for the departure.
Jones stated that he has found it simpler to establish and manage bakeries in international locations, with upcoming ventures in New York and existing sites in Malaysia. "What's happened to our country? Why are we doing this? Why are we penalising businesses?" Jones asked, expressing a desire for a less restrictive environment for entrepreneurs.
He characterized the business climate in Britain as one where success leads to penalties, contrasting it with a more supportive environment he experienced when starting his career. "The whole process was infuriating. It is really frustrating and we just want to get on with running the business," Jones told the Daily Mail. "We've got an 18-month extension now, but even so, why 18 months? At the end of the day we probably will leave in 18 months."
Bread Ahead is preparing to open its first U.S. location in New York in November. The company also operates locations in Asia and the Middle East, including Dubai and Saudi Arabia.
Borough Market Trust clarified that the lease for Bread Ahead was set to end in March 2028, and that an 18-month extension was offered to provide additional planning time. Shane Holland, Chair of the Borough Market Trust, stated, "No agreement has been reached for the period beyond March 2028. As with all traders approaching the end of their lease, we will continue to work constructively with Bread Ahead throughout the remainder of its lease."
Jones also pointed to tax policies enacted by the Labour government, such as an increase in the employer National Insurance contribution rate, as contributing factors to the challenges faced by businesses. He indicated that relocating the shop could cost up to £1 million and potentially risk the jobs of its 83 employees.
Industry groups have also highlighted the impact of rising costs and policy changes on the hospitality sector. Allen Simpson, chief executive of UK Hospitality, attributed job losses in the sector partly to changes in National Insurance contributions.