A growing cultural shift towards traditional values, particularly in the United States and among conservative circles, is being observed by some who argue that modern feminism has led Western women too far from family-focused lives. This perspective is exemplified by the rise of 'trad wife' influencers and a phenomenon dubbed 'Passport Bros,' men who reportedly seek partners in Asia due to dissatisfaction with Western women.

Annabel Fenwick Elliott, writing for the Daily Mail, describes her own unexpected transition into what is termed a 'trad wife' lifestyle. She contrasts her current life, which includes home-based work and a focus on her children, with her earlier years characterized by a pursuit of career, independence, and a more liberal social life. Elliott suggests that the feminist narrative she was raised with—prioritizing career above all else and downplaying reliance on men—did not ultimately lead to a fulfilled life for her.

Elliott recounts her twenties and early thirties as a period of what she describes as nihilism, heavy drinking, and a lack of purpose, despite a successful journalism career. Her perspective shifted after meeting her husband and having children. She states that while she doesn't identify as subservient, her marriage involves financial reliance on her husband, a point she acknowledges might be viewed as a feminist