Australian Singles Prefer Breakfast Dates, Study Finds
A new survey indicates that a majority of Australian singles are open to early morning first dates, citing lower pressure and cost as key benefits.
The traditional notion of a first date often conjures images of candlelit dinners or evening cocktails. However, a recent survey conducted in Australia suggests a shift towards earlier, more casual encounters. According to the Kellogg's study, 64% of Australian singles are receptive to the idea of a breakfast date.
Beyond the preference for morning meetings, the survey also revealed broader sentiments about modern dating. Over half of the singles polled feel that finding a genuine connection has become more challenging than in the past. Furthermore, 66% believe that dating apps have diminished authenticity in the pursuit of relationships.
Opting for a breakfast or coffee date is seen by many as a way to alleviate some of the pressure associated with first encounters. The Kellogg's poll found that 31% of Australian singles believe that morning dates reduce anxiety. This sentiment was echoed by co-hosts on a recent segment of "The Five," who discussed the survey's findings. Emily Compagno noted the financial and time-saving advantages of breakfast dates, while Dana Perino suggested that they offer an easier way to disengage if the date is not going well, or to extend the day if it is.
The appeal of morning dates also extends to their potential for spontaneity. Twenty-three percent of those surveyed indicated that they appreciated the possibility of a breakfast date evolving into an impromptu adventure. The inherent structure of an early meeting also provides easy exit points, such as needing to prepare for work or attend to other daily responsibilities, thereby removing the expectation of an extended evening engagement.
The rising cost of dating is another significant factor contributing to the potential rise of breakfast dates. A 2026 BMO Real Financial Progress Index report indicated that the average cost for a first date in 2026 was $252 for millennials, a 32% increase from the previous year, and $205 for Gen Z. In comparison, breakfast dates are generally more affordable.
Dating and relationship coach Nicole Colantoni commented on the benefits, describing breakfast dates as "casual, there’s less pressure, and you can actually talk." She added that if chemistry is present, "you’ve got the rest of the day ahead of you." The findings from the Australian survey suggest a growing trend towards less formal and more economical first date options, with local cafés and diners potentially becoming the new hotspots for initial romantic encounters.