Prime Minister Andy Burnham's carefully cultivated image as a 'man of the people' is facing scrutiny following revelations that his down-to-earth outfits often consist of high-end designer clothing, totaling thousands of pounds. Burnham has frequently opted for casual attire, such as bomber jackets, T-shirts, and jeans, to distinguish himself from traditional political figures.
During the Makerfield by-election campaign, clothing worn in a video to project a more relatable image reportedly cost over £1,000, including a £695 Harrington jacket, £295 jeans, and an £80 T-shirt. These items are from Private White VC, a Manchester-based luxury tailor whose clientele includes well-known public figures. Burnham has reportedly been a customer for over two years and also purchased a made-to-measure suit from the same tailor for over £1,500 upon his return to Parliament.
This news emerges as the Prime Minister is expected to pursue costly pledges related to adult social care, youth unemployment, and his devolution project. Political opponents have criticized the expense of his wardrobe. Reform MP Lee Anderson noted that an £80 T-shirt costs more than the VAT cut on electricity bills per household that Burnham announced. Tory MP Greg Stafford suggested that Burnham's image is as contrived as his expensive suits, questioning how many of his constituents can afford such items and implying potential extravagance with public funds.
Some Labour MPs have also privately expressed surprise at the cost of Burnham's clothing. James Eden, CEO of Private White VC, confirmed that Burnham had visited the store and chosen specific fabrics for his suits, with a two-piece suit starting at £1,500. Eden also stated that Burnham, who earns £174,000 as Prime Minister and previously earned £118,000 as Mayor of Greater Manchester, always paid for his purchases. Eden indicated that Burnham has a significant collection of the brand's clothing, estimated to be between a dozen and 20 pieces.
A Downing Street spokesperson declined to comment on the matter. However, a source close to the Prime Minister insisted that Burnham also wears clothing from more accessible brands such as Fred Perry, Adidas, North Face, Paul Smith, and Marks & Spencer.