Andy Burnham, who is widely expected to become Prime Minister within weeks, has reviewed AI-generated mock-ups for his proposed 'No10 North' initiative. In a video posted on TikTok, Burnham, the former Mayor of Greater Manchester, assessed several design concepts for the new Downing Street office he intends to establish in Manchester.

Burnham has pledged that 'No10 North' would serve as the "nerve centre of a rewired Britain," tasked with decentralizing power and promoting equivalent living conditions across the United Kingdom. The department would focus on three key areas: increasing public ownership of utilities like water, energy, and housing; driving reindustrialization; and spearheading regeneration efforts.

During his TikTok review, Burnham selected a design featuring a "Don't Look Back to Westminster" slogan as his favorite, describing it as "absolutely brilliant" with "Manchester vibes."

However, the use of AI-generated content drew criticism from some TikTok users, who labeled the designs "AI slop" and warned Burnham about appearing out of touch with public concerns over AI replacing jobs. "Nothing says 'we're out of touch' like using AI-generated content to speak to people worried AI is replacing their jobs," one user commented.

Burnham is anticipated to succeed Keir Starmer as Prime Minister around July 20, provided no other Labour leadership contenders emerge. In a recent speech, following Starmer's announcement of his resignation, Burnham outlined his vision for uniting the country through a "broadest possible coalition" to restore hope. Burnham previously left his position as Mayor of Greater Manchester to return to Parliament in a by-election, with the stated intention of challenging Starmer. He has been critical of Westminster, stating that it "has not been working for people and it has not been working for a very long time. In fact, it is broken."

Some within the Labour party have reportedly expressed concerns that Burnham's "Manchesterism" agenda might alienate voters in the party's more rural constituencies.