Greater Manchester Mayor Andy Burnham reportedly used the name "Andrew" instead of his familiar "Andy" during his 2007 Makerfield by-election campaign. According to a report, Burnham used the by-election as a platform to challenge then-Labour leader Sir Keir Starmer. During this campaign, Burnham also made a point of distancing himself from the Labour Party, according to the report.
The details emerged in a column by Richard Eden, which noted the shift in nomenclature and political branding during that specific electoral contest. The report suggests this rebranding was a strategic move to present a different image during the campaign.