Nearly two-thirds of Americans report watching "oddly satisfying" videos, dedicating an average of 156 hours per year to this online content, according to research commissioned by Naväge and conducted by Talker Research.
The survey of 2,000 Americans found that 59% of respondents regularly watch this type of video, spending nearly half an hour daily, which equates to over three hours per week.
Among the most popular "oddly satisfying" video categories, pimple popping content led at 33%, followed by pressure washing and object crushing, both at 27%. Other favored content includes hot baths, shredding paper, cleaning, and mowing lawns.
Satisfying Relief Beyond the Screen
The research also delved into personal habits that users find satisfying, with a significant portion of respondents reporting satisfaction from observing the contents of their used tissues after blowing their nose. Thirty-seven percent of Americans find this act "oddly satisfying," with 74% checking their tissues afterward and 45% expressing pride in the amount of mucus expelled.
Men were slightly more likely than women to admit to showing used tissues to others, with 32% of men and 24% of women reporting this behavior.
Nasal Congestion and Relief
The survey highlighted that over half of respondents who have experienced nasal congestion find the sensation of clearing their nostrils and breathing freely "extremely satisfying" (55%). Dr. Howard Levine, Medical Director at Naväge, noted that while this personal relief may not generate social media content like other "oddly satisfying" phenomena, it underscores a fundamental human desire for comfort.
Respondents indicated that they would prioritize clear nasal breathing, with 25% willing to give up alcohol, 20% video games, and 19% coffee for one year of perfect nasal airflow. Nasal congestion was ranked as a greater discomfort than a hot room or a snoring partner by many.
Common methods for nasal congestion relief include hot showers (73%) and rest (72%), followed by medication (71%). More specific nasal remedies like nasal spray (63%) and nasal irrigation devices (47%) are also frequently used.
The study found that clearing nasal congestion was perceived as more satisfying than scratching a difficult itch, receiving back rubs, or taking naps.
Research Methodology: Talker Research surveyed 2,000 general population Americans with internet access between May 30 and June 1, 2026. The survey was commissioned by Naväge.