Amazon is preparing to host its second major sales event of the year, Prime Big Deal Days, which will run from Tuesday, Oct. 6 to Wednesday, Oct. 7, 2026. The event offers an opportunity for consumers to find discounts across numerous product categories.
To access the best deals during Prime Big Deal Days, customers will need an Amazon Prime membership. Those who have not previously subscribed can take advantage of a 30-day free trial. In past years, other major retailers such as Target, Best Buy, and Walmart have also offered competing sales events around the same time.
Prime Big Deal Days is typically a favorable time to purchase Amazon's own devices, including Echo speakers, Fire tablets, and Kindle readers. Beyond electronics, the sale often features markdowns on fashion and beauty products. Early deals are already becoming available, with some celebrity-endorsed items seeing price reductions.
Among the early deals are products frequently highlighted by various personalities. These include skincare items like RéVive Fermitif Neck Renewal Cream, Medicube PDRN Pink Collagen Gel Mask, and Sungboon Editor Deep Collagen Power Boosting Mask. Fashion items such as the Trendy Queen T-Shirt and Cropped Cardigan Sweater, along with the Eachyes Double-Lined Tank Top, are also featured.
Additionally, beauty tech devices like the Medicube Booster Pro X2 are part of the early offerings. Other notable products include L’Oréal Paris True Match Lumi Glotion, Allswifit Slip-On Walking Shoes, and Grace & Stella Energizing Eye Masks. Several of these items have been previously endorsed by celebrities and influencers for their quality and value.