Amazon Prime Big Deal Days Set for October 6-7
Amazon's second major sales event of the year, Prime Big Deal Days, will take place on October 6 and 7.
Amazon will host its second major sales event of the year, Prime Big Deal Days, on October 6 and 7, 2026. This event, often referred to as October Prime Day, aims to offer significant discounts ahead of the busy holiday shopping season, preceding Black Friday and Cyber Monday.
Prime Big Deal Days is an exclusive sale for Amazon Prime members. Those interested in participating who are not currently members can sign up for a 30-day free trial of Prime to access the deals. The event is expected to feature discounts on a wide range of products, including electronics, Amazon devices, clothing, beauty and skincare items, and household essentials.
This October event follows the model of the original Prime Day, which typically occurs in July. Both sales events provide Prime members with access to reduced prices on numerous best-selling items and popular products. According to industry observations, Amazon's October sale is a strategic move to allow consumers to begin their holiday gift shopping early.
In addition to discounts on general merchandise, the sale is anticipated to include notable price reductions on skincare and beauty products. For instance, Good Molecules Caffeine Energizing Hydrogel Eye Patches are currently available at a 20% discount, bringing their price to $14. These patches are formulated with ingredients such as caffeine, niacinamide, hyaluronic acid, and peptides, intended to hydrate, smooth, and brighten the under-eye area. They can be applied for 10 to 15 minutes and are suggested to be used after cleansing and toning, but before heavier skincare products. The brand notes that storing them in the refrigerator can enhance their cooling effect.
While the exact deals for Prime Big Deal Days are not yet fully disclosed, past sales patterns suggest that consumers can expect significant savings on various categories. The New York Post's commerce journalism team has historically evaluated and reported on these sales events, aiming to identify the most valuable offers for shoppers.