Amazon Prime Big Deal Days 2026: Key Deals Revealed

Amazon's Prime Big Deal Days, also known as October Prime Day, has commenced, featuring 48 hours of exclusive deals across more than 35 categories. The event, running from Tuesday, October 7, to Wednesday, October 8, presents significant markdowns on a variety of items.

Shoppers can expect deals on smart home gadgets, Apple products, and kitchen appliances from brands such as Ninja. Savings are also available on vacuums and beauty essentials, positioning the sale as an early opportunity for holiday shopping.

Amazon device deals include a significant discount on the Echo Dot (newest generation), now priced at £29.99, down from £79.99. The Amazon Fire TV Stick 4K Plus streaming device is available for £34.99, a 56% reduction from its original price of £79.99. Additionally, a Ring Battery Video Doorbell and Ring Indoor Camera bundle is offered at a 67% discount, costing £39.99, reduced from £119.98.

Other notable deals include the Ninja MAX Dual Zone Digital Air Fryer for £161.45 (down from £229.99), and the Shark StainForce Cordless Spot Cleaner for £99.99 (originally £174.99). Consumers can also find savings on home cleaning supplies, such as Finish Dishwasher Tablets, with a 166-tablet pack available for £20.69 (reduced from £50), and Andrex Ultimate Quilts Toilet Rolls, with a 24-pack for £16.99 (down from £20).

For audio enthusiasts, the Soundcore by Anker P20i True Wireless Earbuds are on sale for £15.32, a 49% discount from £29.99. Beats Solo Buds are also available for £49, down from £79.

The event also includes deals on gaming, with the Nintendo Switch 2 Console priced at £354.99, a £65 reduction from £419.99.

Amazon Prime Big Deal Days is an annual sales event that typically occurs in the fall. It offers Prime members access to deals on a wide array of products. The event is often seen as a precursor to the larger Black Friday and Cyber Monday sales later in the year.