Social media influencer Alix Earle has recently been linked to a series of high-profile figures, including NFL stars Tom Brady and Joe Burrow, singer Benson Boone, and Formula One driver Lando Norris. While these connections have fueled public interest, insiders suggest the pattern is less about romance and more about strategic attention-grabbing.
Earle, who has amassed approximately 14 million followers across platforms like TikTok and Instagram, is reportedly leveraging these public sightings to generate buzz for her upcoming Netflix reality series, "Earle Meets World," scheduled for release later this year. "Since she's done filming the reality show, anything you see her do now is more for attention than TV," an insider told the Daily Mail. "Of course her intriguing love life will get fans talking and spark more interest in the show so it doesn't hurt that she's seen hanging out with multiple guys."
Most recently, Earle was photographed with Norris. The pair were seen leaving an exclusive London club early one morning, following earlier sightings at the Monaco Grand Prix in June. A subsequent social media post by Earle, featuring a man's arm with a distinctive bracelet, further fueled speculation about their connection. However, sources maintain that Earle is "single and enjoying life, having a hot girl summer" and is not exclusive with anyone.
Prior to her rumored involvement with Norris, Earle was linked to Tom Brady. The two were reportedly seen together at a July 4 party in the Hamptons and were also observed at a Super Bowl party, with one widely circulated video showing Brady placing a hand on Earle's backside. Despite the public attention, sources indicate that while they enjoy each other's company, the connection is strictly platonic.
Earle's public appearances have also included brief links to Cincinnati Bengals quarterback Joe Burrow, with whom she was seen leaving an Oscars afterparty, and Benson Boone, with whom she had dinner after starring in his music video. Boone downplayed their meeting, stating they were "just hanging out."
These high-profile associations come as Earle continues to expand her business empire. Her skincare line, Reale Actives, reportedly generated $1 million in sales within its first five minutes of launch. Her business ventures also include major brand deals, Super Bowl commercials, and investments in companies like Poppi. Her increased visibility has also led to a spot on Time magazine's list of the 100 most influential online creators and a Sports Illustrated Swimsuit cover.
While the current flurry of public sightings is creating significant chatter, sources close to Earle suggest that her previous relationship with NFL player Braxton Berrios, which ended in December after nearly two years, was more significant. The insider noted that Earle "definitely still feels upset over her breakup with Braxton" and that moving on has been challenging. Despite this, the current strategy appears to be focused on maintaining a high level of public interest and engagement.