Alison Hammond, 51, made her London Fashion Week catwalk debut on Sunday night, walking in the Vin + Omi show.
The television presenter commanded attention on the runway at art'otel Hoxton, wearing a glittering black maxi dress and a voluminous hairstyle. She was joined by "Great British Bake Off" co-star Prue Leith, 86, and Jo Wood, 71.
Hammond, who hosts "This Morning," had attended the Vin + Omi show the previous year to support Leith. This year, she decided to participate in the show for the designer's latest collection, titled "Anarchy."
Leith, a British restaurateur, sported large red hair and her signature oversized glasses, paired with a white floral tulle dress adorned with multicolored flowers. Leith, who stepped down from "Bake Off" last year, has been a regular at the Vin + Omi shows, having previously appeared five times.
Jo Wood also returned to the runway for the show. She wore a long, V-neck black and silver stripe maxi dress, chunky black boots, and dark eye makeup, posing with her hands in her hair.
Vin + Omi selects models who have connections to environmentalism, creativity, music, television, or activism, rather than solely using celebrities for publicity. Their 2021 "Future Flowers" show, for example, included Jo Wood along with Olympic athletes Hannah Williams, Marcus Mepstead, Joe Choong, and Stephanie Twell.
The label launched in 2004, with its designers describing themselves as "ideologists" aiming to use fashion to raise awareness about environmental and social issues.
Hammond is set to return to television screens when "Bake Off" premieres on September 22. Nigella Lawson will join the show as a new judge, filling the role previously held by Leith.