Rochelle Humes' 13-year-old daughter, Alaia-Mai, is setting her sights on a career as a social media influencer, a path increasingly chosen by children of celebrities. This ambition comes as the UK government prepares to implement a ban on social media access for individuals under 16.
Alaia-Mai recently undertook a week of work experience on her mother's social media accounts, expressing a desire to follow in the footsteps of her mother's content creator. "She wants to be a content creator, the girl who isn't allowed any social media, which is ironic," Rochelle Humes stated at Vodafone's The Opportunity Hub in Covent Garden. Alaia-Mai is reportedly taking inspiration from figures like Harper Beckham, Venezuela Fury, Scarlett Thomas, and Princess Andre, who are also pursuing careers in social media.
The proposed UK legislation, slated for spring of the following year, will restrict access to platforms such as Instagram, YouTube, TikTok, Snapchat, Facebook, and X for those under 16. Additionally, 16- and 17-year-olds will face nightly curfews on their social media usage, with access switched off from midnight to 6 a.m. Features designed to prolong engagement, like auto-playing videos and continuously updated personalized feeds, will also be disabled by default for older teenagers.
Alaia-Mai is already familiar with being in front of the camera, appearing on her parents' social media alongside her younger siblings, Valentino, nine, and Blake, five. The family also participates in content creation for Rochelle's lifestyle brand, My Little Coco, launched in February 2020.
Rochelle Humes, a singer turned presenter, discussed the challenges of balancing a demanding career with motherhood. She emphasized that her children and family remain her top priority, and she and her husband, Marvin Humes, have adjusted their work schedules to ensure one parent is always present at home. "I don't travel half as much as I used to, and me and Marvin knew by starting a family our lives would look different," she explained. The couple has found ways to manage their professional commitments, including filming their joint television show, BBC's The Hit List, in concentrated blocks.
Humes made these remarks during an event at Vodafone's Opportunity Hub, which aims to provide support and advice for aspiring entrepreneurs. She shared insights on her own entrepreneurial journey, humorously noting her early career aspirations were not in singing or dancing.