Adults Embrace 'Kidulting' Trend, Rediscovering Childhood Hobbies

A notable trend is emerging as adults increasingly revisit toys and games from their childhood, a phenomenon being dubbed 'kidulting.' This movement sees individuals engaging with activities like building Lego sets, completing jigsaw puzzles, collecting trading cards, and assembling vintage action figures, finding in them unexpected benefits such as a calm headspace and a sense of satisfaction.

This trend echoes a global shift, with adults in various regions, including Ireland and likely the United States, rediscovering these pastimes. For many, these hobbies offer a respite from the pressures of adult life, providing a focused activity that can be both relaxing and rewarding. The act of completing a complex Lego model or a challenging jigsaw puzzle can offer a tangible sense of accomplishment, a feeling that may be harder to come by in daily professional or personal routines.

Lego, in particular, has seen a surge in adult interest. The company has responded to this demand by expanding its offerings to cater specifically to an older demographic. Since 2020, Lego has launched an "18+" range, featuring nostalgia-driven sets. These include recreations of iconic items like Game Boy consoles and the original PlayStation, as well as beloved childhood characters such as Gizmo the Gremlin, Harry Potter, and Darth Vader. These sets are designed to appeal to the adult consumer's sense of nostalgia and their appreciation for detailed, collectible models.

Individuals involved in the kidulting trend often describe how these hobbies provide valuable "headspace," a period of focused calm that helps to de-stress. For some, like Gianni, returning to brick building after abandoning it in his teens has become a vital part of his routine for mental well-being. Similarly, the satisfaction of completing a Pokémon card collection or even acquiring a cherished toy tractor, as one farmer reportedly did for his future burial, highlights the deep personal significance these objects hold for adults.

The resurgence of these childhood pastimes suggests a broader cultural acknowledgment of the importance of play and hobbies for mental health and personal fulfillment throughout adulthood. As the trend continues to grow, it underscores a desire among many to reconnect with simpler joys and find meaningful engagement in activities that offer both comfort and a creative outlet.