Jason Ballard co-founded ICON in 2017 with the aim of using large-scale 3D printers to construct buildings. The Austin-based company utilizes a proprietary concrete-like material, layering it to erect homes. As of 2026, ICON has produced 260 houses and other structures, reporting that its system can print a 2,500-square-foot home in less than seven days. This method also claims to cut construction waste, lower building expenses, and create walls resistant to fires and hurricanes.
Ballard envisions a future where construction involves advanced materials and robotics rather than traditional tools like saws and nail guns. While homebuilders have historically faced challenges with lender acceptance for innovative housing, this is beginning to shift. In May, Wells Fargo announced its intention to offer mortgages for ICON's 3D-printed homes, coupled with incentives for buyers who choose this technology. The lender cited the potential for reduced construction costs and timelines as key factors.
ICON has recently begun accepting reservations for its Titan printer, a model capable of printing multistory buildings. The printer is priced at approximately $899,000, with expected deliveries starting in 2027. This year, the company experienced more orders than it could fulfill, a notable increase from previous years where securing projects required significant effort. Ballard sees this demand as validation for the technology's role in the future housing toolkit.
Beyond domestic housing solutions, ICON is collaborating with NASA on concepts for 3D printing structures on the Moon using lunar materials. Ballard also draws inspiration from his upbringing, citing his grandfather's emphasis on the dignity of manual labor. He describes himself not strictly as a cowboy or a tech enthusiast, but as someone who integrates various interests and follows his passions.