Xbox Chief Addresses Console Affordability Amidst Rising Hardware Costs
Asha Sharma signals a focus on accessible pricing and digital game entitlements for future Xbox consoles.

Xbox CEO Asha Sharma has indicated that the company is prioritizing affordability for its next-generation console, acknowledging a challenging computing price environment. Sharma stated in a BBC interview that escalating hardware costs, partly influenced by significant investment in artificial intelligence, necessitate finding ways to make gaming accessible.
In addition to cost considerations, Xbox is planning to offer digital versions of many physical games currently owned by players. This initiative aims to allow older games to be playable on future Xbox consoles without requiring a disc drive. Sharma emphasized a desire to provide players with a choice between physical and digital media, recognizing the preferences for both formats.
While digital games are currently available for download and use across Xbox consoles and PCs, physical discs remain popular, partly due to the ability to buy and sell them second-hand. The shift away from physical media has been a developing trend, with competitors like Sony announcing that new PlayStation games will cease disc releases by January 2028, and the upcoming Grand Theft Auto VI also slated for a digital-only launch.
Xbox plans to enable digital entitlements for approximately 1,000 titles that currently exist on physical discs. The precise method for players to obtain these digital versions remains unclear, as does whether the digital rights would transfer if a physical disc is sold on the secondary market. However, Sharma suggested this move aligns with Xbox's long-standing commitment to backward compatibility, hinting that players may be able to access their existing game libraries on upcoming hardware generations.
Sharma declined to confirm whether the next-generation Xbox console, codenamed Project Helix, will include a disc drive. "This next generation, we have to be thinking about efficiency and affordability alongside performance," she stated.