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The Express Gazette
Friday, October 16, 2026

Viral Trend Sees Users Applying Diaper Cream to Faces for Skin Benefits

Dermatologists weigh in on the 'face basting' or 'zinc slugging' trend, explaining its potential benefits and drawbacks for facial skin.

Technology & AI • 3 months ago
Viral Trend Sees Users Applying Diaper Cream to Faces for Skin Benefits

A growing trend on social media platform TikTok, dubbed "face basting" or "zinc slugging," involves users applying diaper cream to their faces overnight. The practice aims to leverage the skin-soothing properties of diaper cream's main ingredient, zinc oxide, for improved complexion.

The Science Behind the Trend

Dermatologists note that zinc oxide has been used for decades to treat diaper rash and protect skin from irritation. Its effectiveness stems from its ability to act as a barrier, locking in moisture and providing a calming, anti-inflammatory effect. Board-certified plastic surgeon Dr. Douglas M. Monasebian explains that zinc oxide's occlusive nature helps to hydrate the skin by trapping moisture, leading to a healthier appearance. This barrier function is thought to be more effective than petroleum jelly for some users.

Who Can Benefit and Who Should Avoid It

According to Dr. Nelson Lee Novick, a RealSelf Verified Provider, zinc oxide can be particularly beneficial for individuals with sun-damaged, dry, or aging skin, as well as those managing conditions like eczema or psoriasis. Similarly, Dr. Monasebian recommends it for dry, irritated, or inflamed skin. However, the trend is not suitable for everyone. Those with acne-prone skin may find that the highly occlusive nature of diaper cream can clog pores and worsen breakouts. Additionally, individuals allergic to common diaper cream ingredients like lanolin or parabens should avoid this practice. Experts also caution against applying diaper cream to open wounds or broken skin.

Personal Experience and Alternatives

While some users report positive results, experiencing softer, less red, and more comfortable skin after trying the trend, dermatologists emphasize the importance of consulting a healthcare professional before adopting new skincare routines. They stress that while the trend can be effective for some, social media should not replace professional medical advice for skin concerns.

For those seeking similar benefits without the potential drawbacks of using diaper cream on the face, several skincare products designed for facial use offer comparable soothing and barrier-supporting effects. These alternatives often provide the same comforting, hydrating, and calming benefits in formulations specifically created for facial skin, absorbing more elegantly and reducing the risk of pore clogging.


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