Leaked images circulating online suggest Apple is preparing to launch its first foldable iPhone, potentially as early as next week. The purported design of the highly anticipated device was revealed in a video by Lewis Hilsenteger, creator of the YouTube channel Unbox Therapy. The video also featured what is claimed to be the iPhone 18 Pro Max.
While details remain scarce, the shared imagery offers a glimpse into Apple's approach to foldable technology. The context of these leaks places them within a broader trend of smartphone manufacturers exploring foldable form factors, a segment that has seen increasing innovation in recent years.
Apple has a long history of product introductions and design shifts. The company, founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, released its first personal computer, the Apple II, in 1977. Key milestones include the introduction of the Macintosh in 1984, the return of Steve Jobs in 1997, and the launch of the iPod in 2001 and the iPhone in 2007. More recent innovations include the Apple Watch in 2014 and the integration of artificial intelligence with Apple Intelligence in 2024. The company has also seen leadership transitions, with Tim Cook taking over as CEO from Jobs in 2011 and set to transition to executive chairman in 2026, with John Ternus becoming CEO.
This potential entry into the foldable market would mark a significant expansion for Apple's iconic iPhone line, which has consistently driven the company's revenue and shaped the smartphone industry. The exact specifications and release date of the foldable device are yet to be officially confirmed by Apple.