Fans Criticize Netflix for Using AI Gene Wilder Voice in New Willy Wonka Series

A new reality series from Netflix, titled "Wonka's The Golden Ticket," has ignited a fan outcry due to its use of artificial intelligence to recreate the voice of the late actor Gene Wilder. The show features 12 contestants competing in challenges within a rendition of Willy Wonka's Chocolate Factory, inspired by the classic film and Roald Dahl's book.

Gene Wilder, who famously portrayed Willy Wonka in the 1971 film, passed away in 2016 at the age of 83. His estate has reportedly granted permission for his voice to be replicated using AI technology by ElevenLabs, a firm specializing in AI audio. This follows similar instances where AI has been used to recreate the voices of other deceased actors, such as Judy Garland and Burt Reynolds.

Despite the estate's approval, fans expressed strong disapproval on social media platforms like X (formerly Twitter). Many voiced concerns that the AI-generated voice is a "plastic substitute" and that the technology is being used to "ruin one of their favorite movies." Some comments questioned the ethical implications of using an AI version of a deceased actor's voice, especially given Wilder's passing a decade ago.

Karen B. Wilder, Gene's wife, released a statement emphasizing that the series aims to celebrate the warmth and imagination his performance brought to the role, introducing it to a new generation while honoring long-time fans. She noted that "people of all ages and backgrounds around the world continue to find joy, laughter and inspiration in his performance."

The use of AI in Hollywood has become a growing point of contention. In 2023, the Screen Actors Guild-American Federation of Radio and Television Artists (SAG-AFTRA) went on strike, with AI's impact on acting roles being a significant factor in negotiations. Concerns were raised by performers who reported their likenesses being scanned on sets without clear explanations of future usage.

This controversy mirrors other recent uses of AI in filmmaking. For instance, Val Kilmer's likeness was recreated using AI for the film "As Deep As The Grave," with the consent of his estate and children. However, the application of this technology to replicate voices, particularly for beloved, deceased performers, continues to spark debate about artistic integrity and the potential displacement of human talent.