Creator Ashton Hall has partnered with the creator platform Link.me to launch the #ALLIN Challenge, a 21-day social media campaign encouraging creators to share their personal stories of risk and aspiration for a chance to win cash and prizes. The challenge, which began recently, invites creators to detail what they sacrificed to pursue their dreams, such as quitting a job or persisting through periods of low engagement.
Participants are asked to post their stories daily across at least two platforms, using the hashtag #ALLIN. Hall, who has amassed over 39 million followers, stated that the challenge aims to highlight the stories of those who have "gone all in" on themselves before gaining widespread recognition.
"Nobody gets here by playing it safe. I went all in on myself before anyone was watching, and that is the story I want to hear from creators," Hall said in the announcement. The challenge offers $26,000 in total prize money, including two top prizes of $10,000 each. Additional prizes include a mystery box containing an iPhone 17 Pro, a MacBook, AirPods, and a DJI camera. Daily prizes are also being awarded, featuring $1,000 for the best Link.me profile, a $5,000 prize drawn live on stream on September 3, ten one-year Pro subscriptions to Link.me, a creator gear pack, and a one-on-one coaching session with Hall.
The #ALLIN Challenge utilizes Link.me's "Post to All" tool, which enables creators to distribute a single video across multiple platforms such as TikTok, Instagram, YouTube, X, LinkedIn, and Threads simultaneously. Link.me, which hosts over three million creator profiles, claims its tool can save users an average of 30 hours per month and potentially increase view counts.
Net Kohen, founder and CEO of Link.me, explained the motivation behind the tool: "We built Post to All because we needed it ourselves and it didn’t exist. Ten years ago, we were the ones posting the same video five times to five apps and hoping one of them hit. Creators shouldn’t have to choose between making the work and distributing it."
To enter the challenge, creators must download the Link.me app, post their #ALLIN story tagging @linkme and @ashtonhall, and nominate three other creators. The challenge runs through September 16. Subscribers to Link.me are eligible for the judged contest, where Hall will personally select the winner of the grand prize and the mystery box.
Full details and official rules for the #ALLIN Challenge can be found on Link.me's website. The challenge is not sponsored, endorsed, administered by, or associated with the publisher. All prize details and rules are determined by the organizer and are subject to change.