Apple is set to host its 'surprise and shine' event on September 9th, where the company is widely anticipated to introduce its first-ever foldable smartphone, the iPhone Ultra. This launch marks a significant moment for the tech giant as it enters the foldable market, facing established competitors like Samsung and Google. The event will also likely see the debut of the iPhone 18 Pro and iPhone 18 Pro Max, alongside updates to Apple Watches, AirPods, and the HomePod Mini.
The event is particularly noteworthy as it will be the first major product launch for Apple's new CEO, John Ternus, who took over from Tim Cook just a week prior. The event is scheduled to begin at 10:00 AM local time (18:00 BST) at the Steve Jobs Theater in Apple Park, Cupertino. It will be streamed live on Apple's Events page and its YouTube channel, with additional live coverage available from select media outlets.
The Foldable iPhone Ultra
The iPhone Ultra is expected to be the centerpiece of the event, representing Apple's most significant design departure in nearly two decades. Industry analysts suggest the device will adopt a form factor similar to Samsung's Galaxy Z Fold series, featuring an external 5.3-inch display and an unfolded inner screen of 7.7 inches. While it may omit a telephoto camera lens, rumors point to a durable, nearly creaseless folding display. The iPhone Ultra is anticipated to be an ultra-premium offering, with a price tag potentially exceeding $2,000, and will likely be available in black and white.
iPhone 18 Pro and Pro Max Upgrades
The iPhone 18 Pro and iPhone 18 Pro Max are also expected to receive key updates. Leaks indicate the inclusion of an under-display Face ID sensor, potentially eliminating the notch. A significant leap in camera hardware is also anticipated, possibly including a variable aperture telephoto camera for improved low-light and bright-light photography. Internally, these models are expected to feature upgraded chips to support enhanced AI processes, aligning with Apple's growing focus on its 'Apple Intelligence' capabilities.
New AirPods and Wearables
New generations of AirPods and Apple Watches are also on the agenda. The AirPods 5 lineup is expected to receive upgrades in sound quality, battery life, and potentially new health features, though earlier rumors of integrated cameras for visual intelligence are now thought to be slated for a 2027 release. The Apple Watch Series 12 and Apple Watch Ultra 4 are anticipated to include usual improvements such as better chips and battery efficiency. The Apple Watch Ultra 4 may feature enhanced sensors for more accurate health data and potentially a blood pressure alert, though a blood sugar monitor is not expected at this time. The return of a ceramic case option for the Series 12 is also rumored.
HomePod Mini Refresh
With Apple emphasizing AI advancements, an updated HomePod Mini is also a possibility. The new HomePod Mini 2 could feature a chipset capable of handling AI tasks, making it a more versatile home assistant. Codenames found in beta software suggest a successor to the current HomePod Mini is in development.