Apple is set to host its "surprise and shine" event today, where the company is widely expected to unveil several new products, including its first foldable iPhone, reportedly named the iPhone Ultra. The event begins at 6:00 PM BST and will be streamed live.
The tech giant is entering the foldable market later than competitors like Samsung and Google, and industry experts suggest Apple will need to deliver significant features to differentiate its offering. The iPhone Ultra is anticipated to feature a 5.3-inch outer display and a larger 7.7-inch inner screen, with a form factor similar to the Samsung Galaxy Z Fold8. Reports indicate it may forgo a telephoto lens but could boast a durable, nearly creaseless folding display. The device is expected to come in black and white and carry a premium price tag, potentially exceeding $2,000.
Alongside the foldable, Apple is also anticipated to launch the iPhone 18 Pro and iPhone 18 Pro Max. Leaks suggest these models will feature an under-display Face ID sensor, potentially eliminating the notch. A significant upgrade to the camera hardware is also expected, possibly including a variable aperture telephoto camera. These devices are also likely to include upgraded chips capable of handling more advanced AI processes, aligning with Apple's focus on its "Apple Intelligence" platform.
New AirPods are also on the agenda, with expectations for AirPods 5 and AirPods 5 with Active Noise Cancellation. While earlier speculation suggested these might include cameras for enhanced AI capabilities, reports now indicate that such features are not expected until at least 2027. The upcoming AirPods are more likely to offer improvements in sound quality, battery life, and potentially new health features.
The event is also poised to introduce the next generation of Apple Watches, including the Apple Watch Series 12 and Apple Watch Ultra 4. The Series 12 is expected to feature standard upgrades like a better chip and battery life, with a potential return of a ceramic case option. The Apple Watch Ultra 4 is rumored to include enhanced sensors for more accurate health data and a blood pressure alert feature. Additionally, an updated HomePod Mini 2 is a possibility, designed to better support AI functionalities and an enhanced Siri.
This event marks a significant transition for Apple, as it is the first product launch under new CEO John Ternus, who recently took over from Tim Cook. The event will be accessible via the Apple Events page and the company's YouTube channel. Apple experts anticipate high expectations for the event, with Paolo Pescatore, founder of PP Foresight, stating that "Apple events typically do not disappoint."