Apple's new CEO John Ternus has shared a cryptic social media post, potentially revealing a key feature for upcoming product launches. Ternus, who recently took over from Tim Cook, posted a video on X showing a beam of light focusing into a spotlight that then shines through a hexagonal hole onto a glass lens.
Industry observers and Apple enthusiasts speculate this imagery is a hint towards a variable aperture lens expected for the iPhone 18 Pro and iPhone 18 Pro Max. This feature, if implemented, would allow for mechanical control over the amount of light entering the camera lens, potentially improving low-light photography and offering capabilities similar to dedicated non-smartphone cameras. Multiple leaks in recent months have also pointed to this camera enhancement.
The post has generated considerable buzz online, with Elon Musk, CEO of SpaceX, reposting Ternus's video. Commenters on social media have offered various interpretations, with many agreeing with the variable aperture lens theory. Others have suggested the visual could represent a hinge, hinting at a rumored foldable iPhone, potentially named Apple Duo.
Apple's 'surprise and shine' event is scheduled to begin at 6:00 PM BST (10:00 AM local time) on September 9 at the Steve Jobs Theatre in Apple Park. The company is widely expected to unveil several new products, including the iPhone 18 Pro and iPhone 18 Pro Max. Beyond camera improvements, these devices are anticipated to feature upgraded hardware, including chips designed for more powerful AI processes. Ben Wood, chief marketing officer at CCS Insight, indicated that Apple will likely emphasize its Apple Intelligence and Siri capabilities.
The highly anticipated foldable iPhone, speculated to be called the iPhone Duo, is also a strong possibility for the event. If launched, it would enter a market where competitors like Samsung and Google have already released foldable devices. Leaks suggest a design with a 5.3-inch outer display and a 7.7-inch inner screen, positioning it as an 'ultra-premium' product with an expected price over $2,000.
Other expected announcements include new Apple Watches, the next generation of AirPods, and possibly a new version of the Apple HomePod Mini. Ahead of the event, the Apple Store has gone offline, a move often preceding the announcement and availability of new products.
The event will be accessible to the public via the Apple Events page and the company's YouTube channel. Select press and individuals have received invitations for an in-person attendance.