Alix Earle’s ‘Magical’ K18 Dry Shampoo Receives Rave Reviews
A Page Six staffer tested the popular K18 AirWash Dry Shampoo, finding its residue-free formula and long-lasting effects lived up to celebrity endorsements.
K18's AirWash Dry Shampoo, a product endorsed by figures such as influencer Alix Earle and gymnast Simone Biles, has earned praise from a Page Six staffer for its innovative formula and effectiveness.
Associate Commerce Partnerships Editor Brooke Parker described the dry shampoo as a “superstar staple” that lives up to its hype. Initially apprehensive about its unique wet-to-dry application, Parker found the product to be an “instant love” after trying it during a trip to a hot and humid climate. She noted that the results lasted for several days without leaving any build-up, eliminating the common issues of powdery residue on dark clothing or the stiff, crunchy texture left by traditional dry shampoos.
The AirWash formula is designed to absorb excess oil from the hair and scalp. It contains microalgae, an ingredient intended to promote hair health over time. Earle, in a sponsored video in 2025, expressed surprise at the product's performance, calling it “actually magical” due to its efficacy.
Beyond the dry shampoo, other K18 products have also garnered celebrity attention. Bethenny Frankel previously shared her positive experience with the K18 Leave-In Molecular Repair Hair Mask, stating it made her hair feel “like new in four minutes” and contributed to a noticeable shine.
K18 AirWash Dry Shampoo has accumulated over 630 five-star reviews on Amazon, indicating widespread customer satisfaction. Parker’s endorsement, based on her personal testing and the product’s popular appeal, suggests the dry shampoo is a noteworthy option for those seeking an effective oil-absorbing hair product. The product is available for purchase at retailers including Sephora.