YouTube golf group Good Good has issued an apology and removed a promotional video for Callaway's new Quantum Driver after it sparked significant backlash on social media. The clip, titled "The Driver," showed Good Good star Garrett Clark shoving a female colleague, Alexis Miestowski, to the ground after she approached his golf bag.
Clark then stated, "Do not touch my new driver." Both Callaway and Good Good subsequently deleted the video from their platforms. Good Good released a statement on Saturday acknowledging that the video depicted actions not aligned with their brand values.
"We have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward," the statement read.
The video's release prompted immediate criticism online, with many users calling the content "tone deaf." One commenter questioned the internal review process, asking, "There were meetings about the content. You and your staff were in it and it was filmed, went through production and then got the sign-off to be released for publication... where did the misalignment happen?"
Golf reporter Kevin Van Valkenburg commented on the number of decisions that allowed the video to be published, while Claire Rogers of Skratch Golf raised concerns about the message it sent to young girls interested in the sport.
The PGA Tour also responded, stating, "The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all. We do not condone violence in any form, and the since-deleted video does not reflect our values or commitment to inclusivity and respect."
Good Good, founded in 2020, has grown into one of the largest YouTube channels dedicated to golf, boasting over 2.1 million subscribers. The group, composed of 12 creators, has expanded its brand to include clothing lines and partnerships, including an upcoming title sponsorship for a 2026 Fall Series event, the Good Good Championship in Austin, Texas. The company raised $45 million in investment capital in 2025 and reportedly generates over $50,000 in monthly advertising revenue.