The US Open is not just a showcase for elite tennis talent but also a runway for luxury jewelry, as top players sport pieces valued from under $50 to more than $150,000. This trend highlights a fusion of personal style, lucrative brand endorsements, and the unique fashion freedom within professional tennis.
Unlike many other sports, tennis does not prohibit fine jewelry during matches, allowing athletes to express their individuality through their adornments. Major luxury brands like Material Good and Tiffany & Co. partner with elite players, transforming the court into a high-fashion platform.
A History of Sparkle
The connection between tennis and jewelry has a notable origin story. In 1978, tennis legend Chris Evert is credited with inadvertently coining the term "tennis bracelet" after losing one during a match at Forest Hills. The game was halted for her to retrieve the bracelet, leading to the popularization of the term.
On-Court Adornments
World No. 1 Aryna Sabalenka, an ambassador for New York jeweler Material Good, has been seen competing in custom creations. For a match on August 25, she wore a set of necklace, bracelet, and drop earrings collectively featuring over 127 carats of various colored stones. These pieces are valued at approximately $110,000 each.
American player Emma Navarro, who has secured three WTA Tour titles, partners with Mejuri. Her jewelry selections range from gold hoop earrings starting at $98 to necklaces priced around $2,600. Navarro stated that jewelry allows her to express personal style while always in tennis attire.
Amanda Anisimova, another American player, favors Tiffany & Co. At the 2025 US Open, she wore Tiffany HardWear earrings ($3,950) along with a pendant and bracelets totaling $10,000. Anisimova noted her preference for items versatile enough for both the court and evening wear.
Jessica Pegula and Iva Jovic are associated with Gorjana’s Sports Club initiative, opting for 14K gold pieces that resist tarnishing from sweat. These items can cost around $5,300, with smaller charms like Pegula’s mini tennis ball costing $45.
Coco Gauff often wears a necklace during tournaments, including an Olympic rings necklace, a gift from a friend, with similar pieces costing about $2,500. She views jewelry as an integral part of her on-court uniform.
Veteran player Venus Williams has her own line, the Diamond Match Collection, a collaboration with jeweler Reinstein Ross. Her collection includes pieces like the Pavé Dome rings ($22,000) and Pavé Dome Hoop Earrings ($8,500).
Naomi Osaka prefers jewelry that is "cute and unique, but still minimal and easy to play in," and does not feel the need for excessively expensive pieces.
Ukraine’s Elina Svitolina, ranked No. 9 in singles, has partnered with Ukrainian lab-grown diamond company SOLO, wearing their signature white gold bracelets priced at $15,000.
Madison Keys, an Australian Open champion, collaborated with Brilliant Earth on a double-sided gold-and-diamond necklace. The piece, which costs $1,495, features a diamond clover and nine diamonds representing her lucky number.