The Ottawa Senators have launched a "Chuk Out The Old Jersey" event at their team store, offering fans 40% off new merchandise when they trade in officially licensed Fanatics-branded Brady Tkachuk sweaters. However, the program has drawn criticism for what some perceive as a half-hearted attempt to appease fans still disgruntled by Tkachuk's departure after eight seasons with the team.
Critics argue that the promotion's limitations make it less appealing. The exchange is only valid for Fanatics-branded jerseys, which were introduced for the 2024-25 season. Fans with Adidas jerseys from previous seasons, a period covering Tkachuk's tenure, are excluded from the discount. This restriction means many fans who owned Tkachuk jerseys for the majority of his time with the team cannot participate.
Some observers suggest a full, one-for-one jersey swap would be a more appropriate gesture of goodwill. The current offer, requiring fans to pay 60% of the price for a new jersey, is described by some as "weak sauce" and a "lame" attempt to mend relations with the fanbase.
The Senators' activity on the first day of free agency was relatively quiet, with the team signing Nick Cousins to a two-year extension and acquiring former Flyers goalie Sam Ersson on a two-year deal. However, the team's primary focus in the notes provided remains the fan reaction to Tkachuk's departure and the subsequent jersey exchange program.