LIV Golf CEO Scott O’Neil is actively seeking new investment, emphasizing the tour's substantial net operating losses, reported to be in the billions, as a significant tax opportunity for potential backers. O’Neil stated that conducting business in the United States and the United Kingdom offers "unbelievable tax opportunities" due to these losses.
The league is reportedly seeking between $250 million and $350 million to continue operations following the decision by Saudi Arabia's Public Investment Fund (PIF) to withdraw its funding after the 2026 season. O'Neil presented six other reasons for investment, including the global nature of golf, business development prospects, and the value of its teams, stars, and equity partners like Bryson DeChambeau, Jon Rahm, and Cam Smith.
LIV Golf recently informed its employees in the U.S. and U.K. about potential layoffs as the tour navigates its financial future without PIF support. The league is expected to file Worker Adjustment and Retraining Notification Act (WARN) notices, a legal requirement for companies with over 100 employees to provide at least 60 days' notice of potential layoffs, with the U.K. having a similar regulation. Reports from June indicated that funding might expire sooner than anticipated, with a high-ranking executive noting that "every remaining tournament is on the fence."
The tour has four remaining events on its schedule, starting with LIV Golf U.K. from July 23-26, followed by three events in the U.S., including one at Trump National Golf Club Bedminster in August. The uncertainty surrounding the PIF's financial commitment continues to cast a shadow over the league's long-term viability.