Austrian football club FK Austria Wien has introduced its new third kit with a promotional video that features couples kissing, aiming to highlight the theme of connection.
The two-minute video begins with the statement, 'Love takes many forms,' as couples are shown in what appears to be a club changing room. The narrative continues, exploring the idea that 'A kiss. A feeling. A moment. It brings people together. It connects generations. It creates memories.' The club states that the jersey is inspired by the "iconic patterns from Gustav Klimt's 'The Kiss,'" drawing on the "characteristic forms of this world-famous work of art."
The video presents five stories, featuring three couples and two sets of family members, who share their interpretations of connection. While family members are shown embracing with hugs, romantic couples share kisses. Each duo is then shown a screen displaying the new crimson third kit before being given a replica to share their thoughts.
The club noted that the message behind the video is to illustrate how love can be expressed in various ways. They also highlighted a shared Viennese aesthetic with the artist, emphasizing craftsmanship, attention to detail, and a willingness to take unique paths.
The limited-edition third kit, presented in 1,000 boxes, is available online and in the fan shop starting Friday at 12:00. Both the men's and women's teams are scheduled to wear the new kit during a cup double-header in Traiskirchen on Saturday.