Isabel Haugseng Johansen, girlfriend of Norway's star striker Erling Haaland, recently shared glimpses of her fitness routine, including rowing exercises, via her Instagram stories. The posts came as Haaland continues to gain significant mainstream attention during the 2026 World Cup.

Johansen posted mirror selfies and a video of herself performing rowing exercises with a cable machine on July 9. One of the videos showed her in a pink top, red leggings, and white shoes. The focus on rowing aligns with a trend among Norway's supporters, who have been seen performing similar celebrations in the stands during World Cup matches. Haaland himself acknowledged this, posting on X on July 9 that people should 'Google' his name, which reportedly triggers a graphic of Norwegian cartoon figures rowing.

Haaland has emerged as a prominent figure in the current World Cup, with his signature sprinting style going viral. The attention on him has also cast a spotlight on Johansen, his longtime girlfriend. The couple, who met as children in Norway, have been officially dating since 2021 and welcomed a son in December 2024.

Norway is set to face England in the quarterfinal on July 11. As Norway has become a popular team in this World Cup, largely due to Haaland's performance, fans are anticipating their next match.