AFL great Eddie Betts has spoken openly about his continuing struggles with imposter syndrome, admitting he sometimes questions his place in his current career as a broadcaster.

Despite a celebrated 17-season AFL career, during which he played 350 games and kicked 640 goals, Betts, 39, said self-doubt remains a persistent challenge as he establishes himself on Fox Footy.

"I always struggle with imposter syndrome and thinking I'm not worthy," Betts stated. These feelings led him to seek guidance from experienced Fox Footy presenters Sarah Jones and Kath Loughnan before the current AFL season.

"But I want to be a role model. I texted Sarah and Kath and asked for some advice this year and they have been great," he said. "They said to let the players answer the questions, don't try to exaggerate it too much."

Betts expressed the importance of other Indigenous players seeing him succeed in broadcasting and other fields, demonstrating that similar paths are achievable. "I'm finding my feet and it's important that other Indigenous players see me and know they can do the same and go into broadcasting or coaching or whatever else they want to do."

The candid admission offers a personal perspective behind the popular figure known for his dazzling goals and entertaining play.

Betts has had a notable post-playing career, transitioning into roles as an author, mentor, public speaker, and co-founder of the Eddie Betts Foundation, which supports Aboriginal and Torres Strait Islander youth through sport and education. He has also become a prominent voice against racism, drawing on his own experiences to advocate for improved opportunities for future generations.

His comments come as fellow former player Dale Thomas also prepares for a play-by-play commentary role, having received advice from broadcasting veteran Bruce McAvaney.