Celtic faces mounting criticism from its fanbase due to a perceived lack of activity in the summer transfer window. As the new season looms, supporters are increasingly frustrated by the absence of new signings, a situation exacerbated by the strengthening of rival clubs.
The club's recent unveiling of a new away kit, inspired by the Lisbon Lions, was met with apathy rather than enthusiasm. Social media commentary highlighted a prevailing sentiment that the team's kit is a secondary concern for fans, who are primarily focused on squad improvements. The subsequent promotion of expensive footwear alongside the kit reveal further fueled fan discontent.
Reports indicate that Colombian striker Camilo Duran is the only new arrival thus far, a situation described as ludicrous with the new season just a fortnight away. This inaction echoes last summer's transfer approach, which former boss Brendan Rodgers reportedly found distracting and contributed to the club's failure to qualify for the Champions League.
Many supporters feel the current squad is weaker than last season's, which was considered by some to be one of the poorest in the club's history. Concerns are also being raised about the potential departures of key players like Daizen Maeda, Arne Engels, and Reo Hatate, who may seek opportunities at higher levels. The club's track record suggests a potential lack of contingency plans should these players move on.
Chief executive Michael Nicholson has reportedly acknowledged the club's difficulty in competing with English Championship and Premier League sides for player recruitment. However, this has been a long-standing issue, and the explanation is seen by many as insufficient.
The pursuit of striker Kelechi Iheanacho, who was instrumental in Celtic's title win last season, also highlights transfer window struggles. Despite a desire for his return, a deal could not be reached, and Iheanacho has since joined Bursaspor in the Turkish second tier.
In contrast, Celtic's title rivals are actively bolstering their squads. Rangers, under new management, have made several signings. While their past transfer activity has been inconsistent, there is a perception of a clearer plan this time around. Hearts, despite potential key player departures, appear to have factored such moves into their long-term strategy and have acted decisively.
Manager Martin O'Neill has consistently stated that the board is working behind the scenes to improve the team. However, this message has done little to assuage fan concerns, particularly following a recent friendly defeat. With crucial Champions League qualifiers on the horizon, O'Neill faces a significant challenge if he is left with an under-resourced squad, a situation many of his predecessors have encountered.