Arizona Cardinals rookie Jeremiyah Love has purchased a Lamborghini Urus for his girlfriend, Aliece, shortly after signing a four-year, $53 million contract with the team. The vehicle is valued at approximately $300,000.

Love, the third overall pick in the 2026 NFL Draft, received a $35 million signing bonus as part of his rookie deal. His girlfriend showcased the new Lamborghini on her TikTok account. The luxury SUV can range in price from $234,000 to $338,000 depending on the specific model and features.

Prior to being drafted, Love reportedly earned around $1.6 million through Name, Image, and Likeness (NIL) deals while playing for Notre Dame. He recorded 1,372 rushing yards and 18 touchdowns for the Fighting Irish.

Despite the significant investment in Love, Cardinals offensive coordinator Nathaniel Hackett recently commented on the competition for the running back position. Hackett indicated that Love is in direct competition with veteran running back James Conner, who missed most of the previous season due to injury. Hackett stated he was "excited for James to get out there and show what he's got" and added that Love is "definitely a rookie."

Depending on the model, a Lamborghini Urus can range from anywhere between $234,000 to $338,000 - with most ending up at roughly $300,000

The Cardinals' decision to draft Love third overall has raised questions, particularly given the team's needs on the offensive line and in pass rush. Conner, who has been with the Cardinals since 2021, has faced multiple injury challenges in recent seasons, totaling 3,763 rushing yards and 38 touchdowns over five years. Hackett's comments could be a strategic move to manage team expectations or foster perceived competition.