Disney CEO Bob Iger and venture capitalist Joshua Kushner have completed the acquisition of the 17-time champion Los Angeles Lakers from Mark Walter for $12.5 billion. The deal, finalized Wednesday morning, places the storied NBA franchise under new leadership.
While the new owners' specific plans remain undisclosed, insights from a recent report offer guidance on navigating their initial tenure. A primary recommendation is to surround themselves with experienced and trusted advisors, particularly given their lack of direct sports franchise management experience. The report suggests that building a strong relationship with Lakers' president of basketball operations and general manager Rob Pelinka, who orchestrated roster changes this summer, will be crucial. Consideration is also being given to figures like Bob Myers, formerly of the Golden State Warriors dynasty, as a potential advisor.
Ensuring Player Stability
Central to the new ownership's agenda should be player stability, particularly for Luka Doncic, who has experienced significant upheaval since his trade to the Lakers in February 2025, including two ownership changes. As a top MVP contender who had a substantial role in recent personnel decisions, Doncic requires assurance of a clear direction aimed at securing a championship. His player option for the 2028-29 season adds further importance to this aspect.
Maintaining Coaching and Front Office Continuity
Another piece of advice focuses on head coach JJ Redick. Hired in 2024 without prior professional coaching experience, Redick has since achieved back-to-back 50-win seasons, a feat not seen since Phil Jackson's tenure. His ability to connect with players and his high basketball IQ are considered rare assets that the new owners should retain.
Furthermore, Iger and Kushner intend to honor an arrangement made by Mark Walter with Jeanie Buss, the former owner. Walter had assured Buss, who represents a long lineage of Lakers ownership and success, that she would remain governor for at least five years following the sale. Iger has stated an intention to uphold this agreement, acknowledging Buss's deep institutional knowledge and connection with the fanbase.
Re-engaging with Lakers Alumni
The report also suggests leveraging the legacy of Lakers icons. Bringing back Magic Johnson, who previously served as president of basketball operations, is proposed as a way to bridge the past and present. Johnson, a five-time champion with the Lakers, could offer guidance to both the front office and players like Doncic in their pursuit of a championship. Johnson had previously resigned in 2019, citing a desire to return to a simpler role.
Advancing Data and Analytics
Continuing the efforts initiated under Mark Walter, the new ownership is advised to further develop the team's data and analytics departments. Walter had invested in modernizing the front office, including building biomechanics and recovery labs. This emphasis on data-driven decision-making for draft picks and free agency is seen as a critical component for the Lakers' return to greatness.