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The Express Gazette
Saturday, October 24, 2026

Alf-Inge Haaland: From Roy Keane Feud to Erling's Architect

The elder Haaland has strategically guided his son's career, evolving from a controversial figure to the architect of a football superstar.

Sports • an hour ago
Alf-Inge Haaland: From Roy Keane Feud to Erling's Architect

Alf-Inge Haaland, once primarily remembered for his volatile on-field clashes, particularly with Manchester United legend Roy Keane, has largely reinvented his public image by spearheading his son Erling's remarkable ascent in the football world. The 53-year-old, who enjoyed his own playing career with clubs like Nottingham Forest, Leeds United, and Manchester City, has transitioned from a player known for controversy to a key strategist behind one of football's most prolific strikers.

Haaland Sr's notoriety in his playing days was significantly amplified by a bitter rivalry with Roy Keane. The animosity began in 1997 when Haaland Sr. accused Keane of feigning injury after a challenge. The feud escalated four years later when Keane exacted revenge with a severe tackle on Haaland Sr. during a match between Manchester City and Manchester United.

Following his retirement from playing, which occurred shortly after his son's birth in July 2000, Alf-Inge Haaland's focus shifted. For a younger generation of football fans, he is now almost exclusively known as the father of Erling. The family relocated to Norway in 2003, where Erling's athletic journey began. His mother, Gry Marita Braut, was a national heptathlon champion, and both parents possessed significant athletic backgrounds.

While Erling initially dreamt of following his father's football path, Alf-Inge harbored aspirations for him to become a golfer. However, Erling ultimately pursued football, a decision that Alf-Inge actively supported and strategically guided. Leveraging his extensive knowledge and connections within the sport, Alf-Inge played a crucial role in shaping Erling's career trajectory, emphasizing moves that would maximize playing time and development.

This methodical approach was evident in Erling's transfers. Clubs were selected based on their need for a primary striker and the potential for consistent game time. Alf-Inge detailed this strategy in the documentary "Haaland: The Choice," explaining the decision to move to Manchester City over Real Madrid, citing City's greater need for a number nine compared to Real Madrid's established striker Karim Benzema at the time.

This careful planning has yielded significant success, with Erling Haaland achieving numerous accolades, including multiple Premier League titles, FA Cups, and a Champions League trophy with Manchester City. Alf-Inge's continued presence at matches, supporting both his son and his former club, has drawn commentary, including remarks from his old rival Roy Keane, who has alluded to Haaland Sr.'s attendance at matches.

Alf-Inge watches on from the stands in Istanbul as Erling goes on to win the Champions League


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