Rachel Hall, a 42-year-old mother of two, has overcome a profound food phobia that restricted her diet to potatoes, chips, and mashed potatoes for 40 years. The condition, diagnosed as avoidant-restrictive food intake disorder (ARFID), caused her to gag at the sight or thought of fruits and vegetables.

Hall described her diet as a necessity driven by fear, stating, "It was more that I had a phobia about almost every other type of food and had a high gag reflex which made it almost impossible to swallow new foods." She subsisted on potatoes in various forms, including jacket potatoes, mash, and chips, with the occasional chicken breast. This limited diet meant she consumed large quantities of potatoes monthly and even opted for mashed potatoes on holidays like Christmas and birthdays.

The phobia began in early childhood when Hall would reportedly reject jarred baby food. Her parents considered her a fussy eater, but the aversion persisted. "I liked potatoes because they are safe. They are boring and bland – the idea of flavor or spice really scared me," she explained.

In early 2024, Hall's doctor informed her of high cholesterol levels, prompting her to seek professional help for her eating habits. She consulted cognitive behavioral hypnotherapist David Kilmurry, who diagnosed her ARFID. The diagnosis served as a catalyst for change, as Hall recognized the need to address her diet for health and well-being.

Following eight sessions of hypnotherapy with Kilmurry, Hall has experienced a significant transformation. She has successfully incorporated fruits like bananas and strawberries into her diet, tried an egg and cress sandwich, and now enjoys healthy chicken casserole. "I feel amazing and it makes me feel good that I’m eating healthily and I’m full of energy," Hall stated.

Kilmurry expressed pride in Hall's progress, noting that ARFID affects many individuals who may suffer in silence. "It's more common than we might think and many suffer in silence with no straightforward answers," he said.