Pharmacists are issuing warnings against a viral social media trend where women are reportedly inserting cetirizine, a common over-the-counter allergy medication, into their vaginas. The practice, which has gained traction particularly in Kenya, is promoted with the belief that it can lead to a tighter vaginal feel and enhanced sexual pleasure.
The Pharmaceutical Society of Kenya has stated that cetirizine, the active ingredient in Zyrtec, is approved only for oral use to treat allergy symptoms like sneezing, runny nose, and itchy skin. They emphasize that it has not been tested or approved for any other purpose, especially not for vaginal insertion.
Reports indicate that the demand for cetirizine for this unconventional use has driven up prices and caused shortages in some Kenyan pharmacies. The purported benefit stems from a known side effect of antihistamines: dryness. However, experts stress that this dryness does not equate to tightness and is not medically accurate.
"Reduced lubrication does not strengthen vaginal muscles or alter vaginal anatomy," the Pharmaceutical Society of Kenya stated. They cautioned that inserting the medication vaginally could lead to increased friction, discomfort, and potential injury to delicate tissues.
Health professionals, including pharmacists Dr. Wambui Gichigi and Dr. Mercy Kay, have taken to social media platforms like TikTok to debunk the trend. They explain that vaginal dryness is not a sign of health or desirability and that the vagina's natural moisture serves a protective function. Furthermore, they warn that the ingredients in cetirizine, not intended for vaginal use, could disrupt the natural vaginal flora, potentially leading to an increased risk of infections.
The Pharmaceutical Society of Kenya urges women who have engaged in this practice to stop immediately and to seek medical attention if they experience any pain, bleeding, burning, itching, unusual discharge, or fever. They assure that patients will be treated with respect and without judgment.