Men are increasingly seeking cosmetic procedures, a trend driven by a diminishing stigma around aesthetic treatments and a desire to align their outward appearance with their internal sense of youth, confidence, and social engagement. This pursuit, sometimes termed 'looksmaxxing,' goes beyond simply extending lifespan and focuses on maintaining a 'hotspan'—the period during which individuals feel and appear attractive.
Dr. Krishna Vyas, a plastic surgeon, noted that the barrier men once faced regarding such treatments has significantly lowered. "In the past, there was a stigma... men were once shamed or ashamed of seeking out things that improve their appearance, especially in aesthetics, but that barrier has fallen significantly," Vyas said.
While men currently represent about 15% of cosmetic procedure patients, according to the American Society of Plastic Surgeons, their motivations are varied. These can include maintaining a competitive edge in youth-oriented workplaces or addressing subtle signs of aging, such as under-eye circles or a less defined jawline. The procedures themselves range from non-invasive options like Botox and laser therapy to surgical interventions like liposuction and chest masculinization.
However, Vyas cautioned that even minimally invasive treatments carry risks if not performed properly or if overused, potentially altering facial contours. He emphasized that aesthetic procedures are not a substitute for fundamental health practices.
Foundational Steps for Appearance
Before considering cosmetic interventions, experts recommend prioritizing foundational health and appearance management. These steps include eliminating nicotine, which impacts circulation and skin health, and adhering to a consistent skincare routine, primarily involving daily sunscreen and a nighttime retinoid. Maintaining a healthy weight is also crucial, as it helps prevent chronic inflammation linked to accelerated aging of skin and tissues. Early intervention for hair loss with evidence-based treatments like finasteride and minoxidil is advised, as is regular physical activity, which Vyas described as "the real longevity drug."