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The Express Gazette
Tuesday, October 6, 2026

Viewers Criticize 'Gimmicky' Great British Bake Off Format Shake-Up

New 'audience week' featuring relatives and open-ended challenges sparks mixed reactions and contestant elimination.

Culture & Entertainment • 2 hours ago
Viewers Criticize 'Gimmicky' Great British Bake Off Format Shake-Up

The latest episode of The Great British Bake Off has drawn criticism from viewers following a significant format change, dubbed 'audience week,' which introduced new elements including the presence of contestants' relatives and a more open-ended approach to challenges. The episode saw Shannon become the second baker to be eliminated this season.

The revamped format included a signature challenge where bakers' family members joined them in the tent to help create an exquisite cheesecake. This was followed by a technical challenge that allowed bakers complete freedom to create anything they could recall from memory. This deviation from the traditional format, where all contestants typically undertake the same technical challenge, led to questions about how bakes would be judged.

Many viewers took to social media platform X, formerly Twitter, to express their disapproval, describing the new theme as 'gimmicky' and the tent environment as 'chaotic' due to the increased number of people. Some suggested that the ideas for this week originated from individuals unfamiliar with the show's long-standing appeal. Comments included sentiments like, "This should be a technical closer to the final," and "What are all these people doing in the tent? Too much chatter and I completely lost track of the bake. Dreadful idea!"

Another frequent point of contention was the judging of the technical challenge. Viewers questioned the fairness and practicality of comparing vastly different bakes. "How in the baking blazes can you judge a technical challenge when everyone's baking something different?" one user asked. "The whole point is that they all make the same thing to show their technical ability? If they're all different how do you rate them!"

Despite the criticism, not all viewers disliked the change. Some viewers praised the twist, with one commenting, "Wasn't sure about audience choice as the British public cannot be trusted with anything, but this is a breath of fresh air and this should come back."

The signature challenge saw some success, with Moyin receiving the first Hollywood handshake of the series for his cheesecake, assisted by his mother.

The showstopper challenge required contestants to create a 'wearable bake,' resulting in creations such as hats, bags, and even a wig inspired by Dolly Parton. While Clara's handbag impressed the judges, Paul Hollywood and Prue Leith, Shannon's biscuit showstopper was ultimately not deemed ambitious enough to save her from elimination.

Judges explained that bakers were assessed on their performance throughout the week. Shannon's final bake, "Fairy Wings of the Painted Brook," was criticized by Paul Hollywood for being overbaked and lacking the required ambition for a showstopper. Nigella Lawson agreed, noting that while charming, a few biscuits with royal icing did not meet the criteria for a showstopper bake. Clara was ultimately named star baker for her performance across the week.


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