Sydney Sweeney Promotes Lingerie Line with 'SB' Necklace Hinting at Boyfriend Scooter Braun
The actress shared new photos from her brand Syrn featuring a subtle nod to her relationship with Braun.
Sydney Sweeney is subtly highlighting her relationship with boyfriend Scooter Braun through her latest lingerie promotion. The actress, 29, recently posted new images for her brand, Syrn, featuring an "SB" initial necklace, widely understood to be a reference to Braun.
The collection, named "Send Nudes," is described by the brand as "a cheeky and playful take on the classic nude color palette." The campaign images showcase Sweeney in various pieces from the collection, including the "Forever Yours" demi bra, which retails for $64.
In one photograph, Sweeney poses on a bed, taking a selfie with her laptop's Photo Booth application. Another image shows her taking a mirror selfie, the delicate monogrammed necklace visible. The collection features 18 pieces in four shades.
Sweeney first debuted the pavé charm necklace in April at the Stagecoach Festival. The "SB" initials align with Scooter Braun's initials, though they could also potentially represent Sweeney's middle name, Bernice, or a combination of their last names.
Sweeney and Braun reportedly met at the wedding of Jeff Bezos and Lauren Sánchez in June 2025. Braun, 45, publicly acknowledged their relationship on Instagram in April, sharing a photo from the "Euphoria" Season 3 premiere with the caption "lucky bastard." He later posted a more heartfelt tribute for Sweeney's 29th birthday on September 12, calling her "the woman who is the exception to every rule" and noting she showed him "how life with true partnership can be lived."
Earlier this month, Sweeney was seen bonding with Braun's three children over smoothies in Los Angeles. A source told Page Six that Braun is serious about their relationship and "trying very hard to marry her."