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The Express Gazette
Friday, October 9, 2026

Rebekah Vardy's Documentary Outperforms Coleen Rooney's Series in Ratings Battle

New figures show Rebekah Vardy's ITV documentary series garnered significantly more viewers than Coleen Rooney's Disney+ show.

Culture & Entertainment • 2 hours ago
Rebekah Vardy's Documentary Outperforms Coleen Rooney's Series in Ratings Battle

Rebekah Vardy's three-part documentary series, "At Home With The Vardys," has attracted 833,000 households in its first seven days, according to newly released figures. This viewership total surpasses that of "The Real Rooneys," a series featuring Coleen and Wayne Rooney, which garnered 230,000 viewers in the same timeframe after its release last month.

Additionally, "Meet The Owens," a Prime Video show following former England star Michael Owen and his wife Louise, recorded 245,000 streams in its first seven days. The figures, compiled by BARB, specifically track viewership on televisions at home, excluding viewing on other devices.

When "At Home With The Vardys" initially aired in June, it drew 670,000 viewers on its debut night, despite being allocated a primetime 9 p.m. slot on ITV. The program achieved a 6.7 percent audience share and faced competition from other shows. Critics offered mixed reviews, with the show receiving a maximum of two out of five stars.

The Vardy series documented Rebekah and her husband, former Premier League player Jamie Vardy, as they relocated their family to Italy following Jamie's signing with Serie A side Cremonese. The show chronicled their family's adjustment after Jamie left Leicester City.

Rebekah Vardy has previously spoken about the challenges of being a footballer's wife, citing the instability and pressure that last-minute relocations can place on a family. She has also addressed stereotypes associated with WAGs, noting the public assumption that they are shallow or materialistic.

"The Real Rooneys" offers an intimate look into the lives of Coleen and Wayne Rooney and their four sons. However, the series has also received varied critical reception. One review from the Daily Mail's Christopher Stevens described the show as "deceitful" for not addressing Wayne Rooney's past controversies, and characterized the portrayal as vacuous and detached from reality.


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