Olivia Colman Reacts to Viral Memes and Online Buzz for "Wicker"

Olivia Colman, star of the upcoming film "Wicker," has shared her surprise at the significant online attention and viral memes generated by the movie. The film, described as potentially "2026's weirdest rom-com," has sparked widespread discussion on social media.

"No, literally this has never happened for anything I've done before," Colman told the BBC at the film's London Film Festival premiere. "But you put Alexander Skarsgård in an interesting outfit, and everyone is looking."

The film centers on a lonely fisherwoman, portrayed by Colman, who commissions a basketmaker to create a partner for her. The result is a life-size wicker man, played by Alexander Skarsgård, who becomes a devoted companion and lover, causing jealousy among other village women.

The ensemble cast also features notable actors such as Peter Dinklage as the basket weaver, Elizabeth Debicki as the tailor's wife, and Richard E. Grant as the village doctor.

Since the trailer's release, the film has gained considerable traction online, with discussions ranging from fan reactions on platforms like BookTok and FilmTok to humorous queries about potential hazards during the movie's intimate scenes. Even the brand Ikea joined the conversation, posting images of its furniture with the caption "husband material."

Colman attributed the fascination to a desire for escapism. "We all love a little bit of escapism. That's what film is beautiful for," she said. "And it's magical, and a bit of fantasy, and people love that, especially currently. What's not to love about a little bit of escapism and fantasy?"

She also highlighted the film's originality as a key draw. "You get a lot of scripts through the post, and you feel like you've seen a bit before. And this, I really hadn't seen this before, so I was excited," Colman stated.

Elizabeth Debicki echoed Colman's sentiments, suggesting Skarsgård's portrayal was a significant factor in the film's online buzz. "I think it was a lot to do with Alex in a wicker man costume, really," she told the BBC. "I think that's something that apparently everybody would like to see."

Skarsgård, however, credited the costume designers and described the sex scenes as "super fun" to film, noting the blend of comedic and tender moments.

Based on Ursula Wills-Jones's short story "The Wicker Husband," the film received mixed reviews after its Sundance premiere. The Guardian noted its "eye-catching premise" but found "too much wood but not enough fire," while The Hollywood Reporter offered a more favorable assessment, calling it "a warming, sometimes poignant pleasure."

Beyond the memes, the cast emphasized the film's exploration of deeper themes such as gender roles and societal norms. "It's very funny and strange and wonderful, but I find it very moving. And it's a good one to discover beyond the Ikea memes," said Debicki. Skarsgård added that the film touches on hierarchy and social structure with a "light touch."

Colman concluded that the film is about love and gently satirizes traditional views on marriage and community. "I think it's something that you will come out and discuss a lot," she said.

"Wicker" is scheduled for release in UK cinemas on October 30.