The reality dating show "Love Island" has been subjected to 534 complaints filed with the UK's broadcast regulator, Ofcom, over the past week. The complaints, which span four episodes, largely center on allegations of "predatory" and "women-hating" treatment of contestants, particularly contestant Jasmine.
Ofcom's weekly report, which details programs receiving over 50 complaints, highlighted "Love Island" as the dominant subject. Other programs on the report included "The Saturday Five" with 586 complaints and "Alex Armstrong Tonight" with 257.
Viewer Concerns Over Specific Episodes
One of the most contentious episodes, "Movie Night," generated 197 complaints. Viewers alleged that Jasmine Gaziza Müller was singled out during this segment. Another 167 complaints were lodged following the return of the male contestants from Casa Amor, when Simba Kudyiwa and Kavan Murphy's decisions reportedly devastated Angelista and Jasmine.
The episode featuring a confrontation between Lola and Julia, which involved flirtations with Sean, received 75 complaints. Last week, show bosses faced criticism for what some viewers described as "unacceptable, predatory and woman-hating" behavior towards Jasmine.
Jasmine, a 27-year-old fashion designer and influencer, has been at the center of significant drama due to her relationship with 21-year-old Kavan. Viewers have accused the show of giving Jasmine a "villain edit," particularly during "Movie Night" clips that focused on her brief flirtations elsewhere. Monday's episode depicted Jasmine in distress, leading some fans to claim the producers were engaging in "psychological warfare."
Many viewers encouraged others to contact Ofcom, expressing concern over Jasmine's portrayal. One widely shared post on X stated: "i think it is predatory of @LoveIsland and @ITV to target Jasmine in challenges to the point of a mental breakdown and film it and air it... I think todays episode went too far and they shouldve left her privacy. Thats someone in clear distress, do better. #loveislanduk... the way she was repeating she us a bad person, bad behavior, she will apologize is not normal."
Last month, "Love Island" received 186 Ofcom complaints in a single week regarding the behavior of male contestants. Specific complaints targeted Tommy's interactions, including a kiss with Namibia that viewers deemed "forced," and his subsequent attempts to kiss other contestants.
ITV's Duty of Care Procedures
ITV provided details of its duty of care procedures, stating that "Programme contributors will be offered a full package of measures to ensure they remain supported prior to, during and after the filming period on the show." The "Love Island Duty of Care policies and procedures are reviewed after each series and reflect feedback from former Islanders."
The show has been under scrutiny regarding its safeguarding protocols, particularly following the deaths of former host Caroline Flack and contestants Sophie Gradon and Mike Thalassitis. In August 2021, a row between Faye Winter and Teddy Soares resulted in a record 24,763 Ofcom complaints, primarily related to aggressive behavior during a "Movie Night" challenge.
ITV's comprehensive duty of care includes pre-filming psychological and medical assessments, disclosure of medical history, managing cast expectations, and the presence of a mental health professional throughout the series. Post-filming support includes a minimum of eight therapy sessions, proactive contact for 14 months, and guidance on social media, finances, and adjusting to life back home. Islanders are also encouraged to secure management representation after the show.