Kylie Jenner Stars in Stella McCartney Campaign After Victoria's Secret Fashion Show

Kylie Jenner recently showcased a series of outfits for Stella McCartney's latest campaign, featuring a lingerie-inspired dress while posing on a beach with a horse. The appearance comes shortly after Jenner closed the Victoria's Secret Fashion Show, wearing the event's iconic $50 million Fantasy Bra.

Directed by Gia Coppola, the campaign saw Jenner modeling pieces from McCartney's Winter 2026 collection. One notable look included a semi-sheer lace dress priced at £1,490. She was also seen in a daring silver metallic backless top, and later a pink tiered minidress costing £1,390, paired with black leather thigh-high boots.

Stella McCartney's fashion house confirmed that the American Humane Society was present on set to monitor animal welfare, ensuring no horses were harmed. The brand also stated that a donation will be made to support equine welfare charities globally.

Jenner's participation in the Victoria's Secret Fashion Show generated significant discussion, as she was the first non-Angel to wear the Fantasy Bra. This led to criticism from some viewers who questioned the decision. Past wearers of the Fantasy Bra include Gisele Bundchen, Heidi Klum, and Adriana Lima.

Adam Selman, Victoria's Secret's creative director, explained Jenner's casting to Vogue, citing her broad cultural impact beyond fashion. He stated that the show's theme was 'fandomonium,' and Jenner was chosen as an unexpected talent with a massive following to engage fans.

Jenner's sister, model Kendall Jenner, who has not walked in the Victoria's Secret show since 2018, expressed support for Kylie on social media.

The Victoria's Secret Fashion Show returned to Los Angeles for the first time in 19 years, featuring models such as Gigi and Bella Hadid, Adriana Lima, and Elsa Hosk. Musical performances were provided by Megan Thee Stallion, Megan Moroney, and Tate McRae. The event also marked the runway debut of Solange Omon, Victoria's Secret's newest Angel, discovered through the streaming series 'Angels Among Us.'

The show's return followed a six-year hiatus, during which the brand faced criticism over its lack of diversity in body types and past comments regarding transgender and plus-sized models. The event, which began in 1995 and was broadcast on television from 2001, was canceled in 2019.