Kris Jenner Stars in Ferragamo's 2026 Holiday Campaign
The reality television matriarch features as a director in the Italian fashion house's 'The Joy of Loving' campaign.
Kris Jenner is the face of Ferragamo’s 2026 holiday campaign, titled “The Joy of Loving.” In the campaign, the well-known matriarch appears as a director, overseeing screen tests for other individuals and families featured in the advertisements.
The cinematic campaign highlights an assortment of “real-life families, siblings, partners and chosen families,” according to a source. The initiative also serves as an homage to the brand’s founder, Salvatore Ferragamo, who was known as the “Shoemaker to the Stars” for outfitting numerous Hollywood icons.
Jenner is featured in short documentary-style interviews within the campaign. The individuals showcased in her screen tests include the band The Womack Sisters, “Twin Peaks” actress Joan Chen and her daughter Audrey Hui, model Paloma Elsesser and her brother Sage, the band Bar Italia with stylist Ch’lita, acting coach Nancy Banks and her son Benny Buckley, and Sofia Testino with her dog Syko.
Maximilian Davis, Ferragamo's creative director, explained the campaign's ethos to WWD, stating, “Ferragamo is all about family, and when I design, I am always thinking about that too: how a collection can be worn by different generations, but also how pieces you love will be held onto and passed down through them.”
The campaign was directed by Clara Cullen, photographed by Ilya Lipkin, and styled by Miyako Bellizzi.
Jenner's involvement in the campaign coincides with the recent premiere of the new season of “The Kardashians” on Hulu, which began airing on October 8.
