Kerry Katona's Daughter Heidi Steps Into the Spotlight at Charity Ball
The 19-year-old impressed in a striking red gown, as reports emerge of her potential career as an influencer.
Kerry Katona was accompanied by her daughter Heidi at the Trauma charity ball in Manchester, where the 19-year-old captured attention in a scarlet gown. The event highlighted Heidi's burgeoning public presence, coinciding with reports that she is poised to follow a path similar to other young celebrity offspring carving out careers as influencers.
Heidi, whose mother Kerry rose to fame as a singer in Atomic Kitten, appeared confident as she posed for photographs. Kerry Katona herself also made a stylish appearance in a one-shouldered black velvet gown.
These public appearances come amid speculation that Heidi is preparing to launch her own career in the public eye, with guidance from her mother. Kerry has expressed ambitions to act as a 'momager' for Heidi, drawing inspiration from figures like Kris Jenner and Beyoncé. "She's hilarious, and has that star quality. I'll be her momager," Kerry reportedly stated. "I've been around 30 years so I know how the industry works. I feel like Kris Jenner!"
Brand and culture expert Nick Ede commented on the trend of celebrity children pursuing influencer careers, noting that Heidi is "following in the footsteps of Princess [Andre] and carving out a lucrative career for herself as a brand ambassador and influencer." Ede added that while they have "a long way to go to get to Kardashian status," they are "becoming well known and will make some good money in the next few years."
Heidi currently has a significant following on Instagram, with her numbers having more than doubled in the past year, indicating a rise in her public profile. Her engagement on social media platform TikTok has also drawn attention, including a recent post that referenced her parents' past relationship. Heidi made a remark about not taking relationship advice from her mother, Kerry, due to her past marriage to Mark Croft.
Kerry Katona and Mark Croft were married from 2007 to 2010 and share two children: Heidi and Maxwell, 18. Their separation was public and involved accusations of infidelity. Kerry has since admitted to an affair during their marriage, which she described as having "saved my life." Both Heidi and Maxwell reportedly have no relationship with their father.
Mark Croft has largely withdrawn from public life since his split from Katona. He remarried in 2016 and lives in Bolton with his second wife, Kelly Croft. The couple have a child together, and Mark also has a daughter from a previous relationship. He previously admitted to spending a significant portion of Kerry's earnings during their marriage, although he denied contributing to her drug use problems.
Kerry Katona has had previous marriages to Brian McFadden, with whom she has two daughters, Molly and Lilly Sue, and the late George Kay, with whom she has a son, DJ. She is currently in a relationship with Paolo Margaglione.