The idyllic Cotswolds region of England, long admired for its honey-hued villages and rolling countryside, is experiencing a surge in tourism driven by a growing celebrity presence, leading to significantly increased prices that are making it difficult for ordinary tourists to visit.
Recent years have seen an influx of high-profile figures, including Ellen DeGeneres and Portia de Rossi who have relocated there permanently, Beyoncé and Jay-Z, and Taylor Swift who stayed in the region during her 2024 Eras Tour. Actress Sydney Sweeney is the latest star reportedly house-hunting in the area.
This increased attention from Hollywood has transformed many traditional establishments. Once-humble pubs and B&Bs that were previously affordable have seen their prices inflate dramatically. Gastropubs, luxury resorts, and trendy cafes have emerged, capitalizing on the region's newfound popularity. High-end brands are also investing, with a £24 million resort set to open near the exclusive members-only property Soho Farmhouse, a popular spot for celebrities.
Accommodation costs have risen sharply. A weekend stay at The Bell pub in Charlbury, known to be frequented by Queen Camilla, can now cost over £1,000 for two people, including lunch. Even less exclusive venues like The Bull on Sheep Street, which has hosted guests such as Robbie Williams and members of the Royal family, are fully booked and charge around £480 for a weekend stay for two. Self-catering properties for a family of four can reach £1,500 for a summer rental, with late bookings potentially doubling that price.
Food and drink prices have also seen a noticeable increase. A pint of local beer averages £6.30, approximately 80 pence above the UK average. A Sunday roast typically costs from £25, with some popular gastropubs charging up to £35.
The influx of celebrities, including Meghan Markle and Prince Harry who moved to the Cotswolds, has amplified the region's tourist appeal. However, this has led to concerns among long-term residents and visitors about the escalating costs and the potential loss of the area's original charm. The increased number of visitors, coupled with a rise in littering in natural areas, has also been noted.