Heidi Klum and Daughter Leni Back in Racy Lingerie Campaign
The mother-daughter duo, who previously faced criticism for their modeling, have launched a new Intimissimi campaign featuring thong underwear.
Heidi Klum, 53, and her daughter Leni Klum, 22, are once again featured in a provocative lingerie campaign for Intimissimi, three years after their initial collaboration drew criticism. The new advertisements showcase the mother and daughter modeling thong underwear, flashing their bums as part of the brand's latest collection.
In an Instagram post, Klum promoted the campaign, writing, "Iconic Softness. New Styles. The new @intimissimi campaign is now out! My beloved Ultralight Cashmere shirts are now available in many new designs. Perfect for any day, any time." The supermodel posed in a low-cut white wrap top, while Leni wore a clinging black top with lace detail and a matching thong.
The mother-daughter duo's first campaign for Intimissimi in 2022 sparked controversy, with some labeling the ads "inappropriate." Heidi Klum has previously defended their joint ventures, telling People in 2025, "A lot of people are like, 'Oh, I don't know about mom and daughter doing this together.' But for us? I'm proud of my daughter. She's fine with me like that."
Klum has emphasized her comfort with her own body and stated that her European upbringing influences her perspective. "I've always been very open with my body," she explained. "When I'm suntanning in the backyard, I might not have a top on. I'm European… my kids don't know me any other way." She added that her family does not view nudity through a hyper-sexualized lens.
Klum, who is also a mother to sons Henry, 21, and Johan, 19, and daughter Lou, 16, with ex-husband Seal, has spoken about past discrimination in the fashion industry. She recalled clients who ceased working with her after she became pregnant, believing she was no longer considered "sexy" as a mother. Klum also noted the challenges of finding maternity wear while pregnant and filming Project Runway, which inspired her to launch her own maternity line.
Leni Klum has observed a shift in the fashion industry, noting that "Before, with my mom's generation, it was a stricter kind of criteria you needed to fit into, and I think a lot has changed now, and it's given many different people an opportunity to be in the industry. So there's definitely been a huge shift."
Heidi Klum has been married to musician Tom Kaulitz since 2019. She recently shared that Kaulitz encouraged her to embrace a fuller figure, with Klum telling UsWeekly in July, "I think with age, we look better when we’re not as skinny. My husband was the first one who pointed that out. He said, 'You should eat more; you would look better if you had more meat on your bones.'"