Following the death of country music icon Dolly Parton on Tuesday, her music experienced a significant surge in popularity, with streams increasing dramatically in the United States and worldwide. Luminate, an industry data and analytics company, reported that audio and video streams of Parton's catalog grew by 2,109% in the U.S. on the day of her death compared to the previous day. Globally, her streams rose by 1,280%.
In the United States, streams climbed from 1.2 million to 26.3 million on Tuesday. Worldwide, the numbers jumped from 2.5 million on Monday to 35 million on Tuesday. Several of Parton's most well-known songs led this surge.
"Jolene" saw an increase from over 196,000 streams to 2.7 million. Her hit "9 to 5" grew from 208,600 streams to 2.3 million. The duet with Kenny Rogers, "Islands in the Stream," climbed from 165,900 to 1.8 million streams. Parton's original rendition of "I Will Always Love You" rose from 64,900 streams to 1.7 million. Other songs that experienced substantial increases include "Here You Come Again," "Coat of Many Colors," "There Was Jesus" (a duet with Zach Williams), "Why’d You Come In Here Lookin’ Like That?," and "My Tennessee Mountain Home."
Parton's collaboration with Beyoncé on the song "Tyrant" from the album "Cowboy Carter" also saw a notable increase, jumping from 47,800 streams to 534,700.
Dolly Parton, remembered for her multifaceted career as a singer, actor, philanthropist, and entrepreneur, leaves behind a legacy deeply rooted in her songwriting. The recent spike in music streams highlights the enduring impact of her artistry on listeners around the globe.