Costco's $55 Frankenstein Chocolate Head Becomes Viral Halloween Sensation
Shoppers are divided over the 5.5-pound Belgian chocolate novelty, which comes with a mallet to smash for gummy candies.
Costco has unveiled its latest seasonal offering, a colossal 5.5-pound Frankenstein head crafted from 100% Belgian chocolate, sparking a frenzy among shoppers and social media users.
The novelty item, priced at $54.99 in warehouses and over $60 online, includes a wooden mallet for customers to smash open the chocolate shell and reveal approximately one pound of gummy candies shaped like body parts. This interactive element has contributed to the treat's viral popularity as Halloween approaches.
The Frankenstein head has proven to be a hot commodity, with reports of it selling out quickly on Costco's website and in select physical stores. This scarcity has driven some consumers to seek the item on resale platforms like eBay, where prices have reportedly reached up to $100.
Consumer reaction to the chocolate sculpture is split. Many appreciate the festive and unique nature of the product, viewing it as an entertaining centerpiece for Halloween parties. Others express sticker shock, questioning the value at $55, especially in light of rising costs for groceries and other necessities. "Right now people are just trying to put food on the table and those prices have gone up, plus the cost of the gas to get to the store. Sorry kids maybe when things get better," one Instagram user commented.
However, proponents argue that the price is justified by the quality of the Belgian chocolate and the sheer size of the confection. "Everyone saying $55 is crazy, but a 5lb bag of decent chocolate used for tempering chocolate to make things like this currently costs $50-70 right now depending on the brand and what state you’re in," one defender posted. "$55 is actually not that bad."
The chocolate Frankenstein is the latest in a line of popular seasonal items from the warehouse retailer. Costco has recently seen success with the return of its churro to the food court menu and continues to expand its reach through partnerships with delivery services like DoorDash and Uber Eats, making bulk purchases more accessible.
